BYE-LAWS FOR THE DEGREE OF MASTER OF ARTS IN DIGITAL MARKETING COMMUNICATION - M.A. - UNDER THE AUSPICES OF THE FACULTY

MASTER OF ARTS IN DIGITAL MARKETING

COMMUNICATION - M.A

SUBSIDIARY LEGISLATION 327.684

BYE-LAWS FOR THE DEGREE OF MASTER OF

ARTS IN DIGITAL MARKETING COMMUNICATION

- M.A. - UNDER THE AUSPICES OF THE FACULTY

OF MEDIA AND KNOWLEDGE SCIENCES

17th June, 2022

LEGAL NOTICE 173 of 2022, as amended by Legal Notice 176 of 2023.

(1)

These bye-laws may be cited as the Bye-Laws for

the degree of Master of Arts in Digital Marketing Communication -

M.A. - under the auspices of the Faculty of Media and Knowledge

Sciences.

(2)

In these bye-laws, unless the context otherwise requires -

“the Board” means the Board of the Faculty of Media and

Knowledge Sciences;

“the Course” means the programme of study leading to the

degree of Master of Arts in Digital Marketing Communication -

M.A.;

“the Degree” means the degree of Master of Arts in Digital

Marketing Communication - M.A.;

“the Postgraduate Certificate” means the Postgraduate

Certificate in Digital Marketing Communication - P.G. Cert.;

“the Postgraduate Diploma” means the Postgraduate Diploma in

Digital Marketing Communication - P.G. Dip.; and

“the Principal Regulations” means the General Regulations for

University Postgraduate Awards, 2021.

These bye-laws shall be

applicable

for

courses

commencing in October 2022 or later.

(1)

The Course shall be open to applicants in

possession of a first cycle degree in Communication Studies or

Management or in another area of study which the Board considers

as appropriate, awarded by this University or any other higher

education institution recognized by Senate. Applicants in possession

of a degree classified with Third Class Honours or Category III may

also be admitted provided they satisfy the Board that they are in

possession of other qualifications, or relevant work experience,

obtained following their first cycle degree.

(2)

All applicants shall demonstrate relevant work experience

MASTER OF ARTS IN DIGITAL MARKETING

COMMUNICATION - M.A

in marketing communication and/or digital marketing communication

which the Board considers as appropriate.

(3)

All applicants shall be required to submit with their

application a letter giving their motivation for applying for this

Course, and shall further be required to attend for an interview to

assess their suitability to follow the Course with profit.

(4)

The interviewing board shall be composed of at least three

members appointed by the Board for the purpose.”

The Course shall extend over three semesters of full-time

study and a summer period.

The programme of study shall comprise study-units to

which a total of 90 ECTS credits are assigned, of which 60 ECTS

credits are assigned to taught study-units and 30 ECTS credits

assigned to a dissertation study-unit.

Students who successfully complete a prescribed set of

taught study-units totalling 30 ECTS credits with an average mark of

at least 50% and do not proceed with the Course, or having

proceeded do not successfully complete the Course, shall be eligible

for the award of the Postgraduate Certificate.

Students who obtain the 60 ECTS credits assigned to the

taught study-units with an average mark of at least 50% and do not

proceed with the course, or having proceeded do not successfully

complete the dissertation, shall be eligible for the award of a

Postgraduate Diploma.

The programme of study shall be published after approval

by Senate, normally not less than eight months prior to the

commencement of the course.

(1)

The assessment of each taught study-unit shall be

completed by the end of the semester in which the teaching of the

study-unit is held.

(2)

Students who in any academic year fail in the assessment

of not more than 20 ECTS credits shall be given the opportunity to

re-sit the failed assessment during the September supplementary

examination session.

(3)

Students who fail in more than the number of credits

permitted under paragraph (2) of this bye-law or students who after

re-assessment fail to obtain credit for any study-unit, shall be deemed

to have failed the course.

(1)

Students shall be required to submit an individual

dissertation of approximately 20,000 words, or an equivalent project,

in accordance with the guidelines issued by the Board.

MASTER OF ARTS IN DIGITAL MARKETING

COMMUNICATION - M.A

(2)

Work on the dissertation or project shall be undertaken

during the final semester of the Course. Each student shall be

assigned a supervisor who shall provide guidance and advice on a

regular basis during the period of study.

(3)

A provisional title for the dissertation or project and a

research proposal shall be submitted to the Board for approval not

later than six weeks before the end of the second semester. The title

of the dissertation or project and the research proposal shall be

approved by the Board not later than two months before the start of

the third semester.

(1)

Students shall be required to have regular contact

with their supervisor.

(2)

Supervisors shall submit to the Board progress reports for

each student under their supervision at the end of each semester of

studies. Such reports may include recommendations to either (a)

extend the period of study in order to enable the student to complete

the dissertation; or (b) terminate studies prematurely if the supervisor

deems this to be proper in the circumstances, provided that

(i)

the extension of the study period referred to in (a)

shall be in accordance with the provisions of the

Principal Regulations; and

(ii)

the Board may not terminate studies prematurely

according to (b) until it has first given the student a

chance to be heard.

The Final Weighted Average Mark for the purpose of the

classification of the Postgraduate Diploma and of the Degree shall be

based on the results obtained in all the components of the course

programme, all credits being weighted equally.