BYE-LAWS IN TERMS OF THE GENERAL REGULATIONS FOR UNIVERSITY POSTGRADUATE AWARDS, FOR THE DEGREE OF

MASTER OF ARTS IN MARKETING COMMUNICATION

- M.A.

SUBSIDIARY LEGISLATION 327.463

BYE-LAWS IN TERMS OF THE GENERAL

REGULATIONS FOR UNIVERSITY

POSTGRADUATE AWARDS, FOR THE DEGREE OF

MASTER OF ARTS IN MARKETING

COMMUNICATION - M.A. - UNDER THE AUSPICES

OF THE FACULTY OF MEDIA AND KNOWLEDGE

SCIENCES *

1st October, 2013

LEGAL NOTICE 293 of 2013, as amended by Legal Notice 312 of 2014

and 278 of 2018.

(1) These bye-laws may be cited as the Bye-Laws in terms

of the General Regulations for University Postgraduate Awards for

the degree of Master of Arts in Marketing Communication - M.A. -

under the auspices of the Faculty of Media and Knowledge

Sciences.

(2) In these bye-laws, unless the context otherwise requires –

“the Board" means the Board of the Faculty of Media and

Knowledge Sciences;

''the Board of Studies'' means the Board of Studies as appointed

by Senate for the Course, on the recommendation of the Board;

''the Course'' means the programme of study leading to the

degree of Master of Arts in Marketing Communication - M.A.;

''the Degree'' means the degree of Master of Arts in Marketing

Communication - M.A.; and

''the Principal Regulations'' means the General Regulations for

University Postgraduate Awards.

These bye-laws shall be

applicable

for

courses

commencing in October 2018 or later.

The course shall be open to applicants in possession of a

first cycle degree in Communication Studies or Management or in

another area of study which the Board considers as appropriate,

provided that the first cycle degree is obtained with a second class

honours or better classification, or an equivalent classification.

The course shall extend over a period of three semesters of

full-time study.

(1) The programme of study shall comprise study-units to

which a total of 90 credits are assigned, of which 60 credits are

*These regulations have been repealed by Legal Notice 173 of 2022.

MASTER OF ARTS IN MARKETING COMMUNICATION

- M.A.

assigned to taught study-units and 30 credits are assigned to the

dissertation study-unit.

(2) The programme of study shall be published by the Board

after approval by Senate, normally not later than eight months prior

to the commencement of the course.

(1) The assessment of each taught study-unit shall be

completed by the end of the semester in which the teaching of the

study-unit is held.

(2) Students who in any academic year fail in the assessment of

not more than 20 credits for taught study-units shall be given the

opportunity to re-sit the failed assessments at the next scheduled

examination session (May or September).

(3) Students who fail in more than the number of credits

permitted under paragraph (2) of this bye-law, or students who after

re-assessment fail to obtain credit for any study-unit, shall be

deemed to have failed the course.

(1) Students shall be required to submit a dissertation of

not more than 25,000 words in accordance with the guidelines

issued by the Board of Studies. The dissertation must also satisfy

the Board of Studies as regards format and presentation.

(2) Work on the dissertation shall be undertaken primarily

during the third semester of the course. Each student shall be

assigned a principal supervisor who can provide guidance and

advice on a regular basis during the period of study.

(3) The title of the dissertation and a detailed research proposal

shall be approved by the Board of Studies not later than two months

before the start of the third semester.

(1) Students shall be required to have regular contact with

their principal supervisor.

(2) Principal supervisors shall submit to the Board of Studies

progress reports for each student under their supervision as

applicable. Such reports may include a recommendation to either

(a) extend the period of study in order to enable the student to

complete the dissertation; or (b) terminate studies prematurely if

the supervisor deems this to be proper in the circumstances,

provided that

(i)

the extension of the study period referred to in (a)

shall be in accordance with the provisions of Principal

Regulations; and

(ii) the Board may not terminate studies prematurely

according to (b) until it has first given the student a

chance to be heard.

(1) Each dissertation shall be examined by a Board of

Examiners composed of at least two examiners and the principal

supervisor.

(2)

The Board of Examiners for the dissertation may require

MASTER OF ARTS IN MARKETING COMMUNICATION

- M.A.

students to defend the dissertation orally before them. The external

examiner need not be present for the oral defence, but not less than

three members of the Board of Examiners shall conduct the oral

examination.

(3) Students whose dissertation is found unsatisfactory may

either fail or be required by the Board of Examiners to rewrite the

document in whole or in part and to re-submit it for examination.

Students may re-submit the dissertation not later than four months

from the notification of the decision of the Board of Examiners.

The Final Weighted Average Mark for the purpose of the

classification of the Degree shall be based on the results obtained in

all the components of the programme of study, all credits being

weighted equally.