Marketing Education - M.A.- Degree Course Regulations,lm

LN.37 or 1997

EDUCATI ON ACT

(CAl', 327)

Master of Arts in Marketing - M.A. - and Master of Arts in

Marketing Education - M.A.- Degree Course Regulations,lm

IN exercise of the powc~ conferred upon him by sections 30(5)

and 31(6) of the Education Act (Cap. 327). tke Chancellor of the

University of Malta has promulgated the following regulations made

by the Senate oflhc Uni versity of Malta by virtue of the powers conferred

upon it by sections 3 1 and 35 of the said Act

Citation a nd interpretation

( I) These regu lati ons mily be cited as the Master of Arts in Marketing -

MA. - and Master of ArtS in Marketing Education - M.A.- Degree Course Reg ul ations,

1997. (2)

In the se regulati ons, unless th e conlext OIherwise requ ires -

"the Board of Studies" means the Board of Studies for the Degree appointed

by the Facult y Board

"the Course" means,as thc case may requ ire, the course of studies and researc h

leadi ng to the Degree of Master of Alts in Marketing - M.A. - or to the Degree of

Master of Alts in Marketi ng Education - M.A.

··the Degree" means . as the case may require, the Degree of Master of Alts

in Mark.eting - M.A. - or the Degree o f Mas ter of Alts in Marketing Education -

M.A.

" Faculty Board" means the Board of tile Faculty ofEconomics. Management

and Accoun tancy .

Applicability

These regulations shall apply 10 courses sinning in Oclober 1995 OI' later.

Qualifications for Admission

( I) C3ndidmes for admission to the Master of Alts in Marketing Course

shall be

(a) persons possessing a univers ity degree with First or Upper Second Class

Honours in any related subject approved by the Faculty Board for this purpose: or

(b) persons possess ing a university degree with Lower Second Class

Honours or a profess ional qualification recog nised by (he University of Ma lta

for the purpose of admittance to this Course together with a minimum of three

years work e xperience at senior level in an area of responsibil ity for the marketi ng

function .

(2) Candidates for admission to the Master of Ans in Mar keting Education

Course shall be

(a) persons possessing a university degree with First or Upper Second Class

Honolu's in any related subject approved by the Univer.>ity of Malta fonhis purpose

DC

(b) persons possessing a university degree or a professional qualification

recognised by the University of Malta for the purpose of admission to this Course

together wi th a minimwn of four years tcaching experience in a business subject.

(3) Before being admitted to register for the Course all applicants must be

approved by the Faculty Board on the recommendation of the Board of Studies as

possessing the qual ificatio ns. knowledge and capabi lities required for pursu ing the

Course wit h profit.

Registration

A candidate must register on the official Conn within the time specified by

the Office of the Registrar.

Coul'se Duration

(1) The duration of the Course shall be twel ve calendar months of full-tim e

S.

smdy.

(2) In exceptional circumstances a candidate may be allowed by the Faculty

Board to complete the Course programme within a maximum period of two years after

registration.

Course of Studies

(I)

(I)

It-tul taI -Kors ghandu .ikun ta' tnax-il xahar skond il-kalendarju ta' studju

full -lime.

(2) F 'tirkostanzi ettezzjonali kandidat jista' jithalla mill-Bord taI -Fakultll

jtcmm il-programm tal -Kors fperijodu rnassimu ta' sentej n warn r-rcgistraz.zjoni.

Kors ta' Studju

II-Kors ghruldu jikkonsisti fiewg panijiet: J-EwwcJ Pani u t-Tieni Pani .

The Course shall consist of two pans: Pan One and Pan Two.

(2) Pan One of the Course shall be common to both the Marketing and the

Marketing Education degrees and shall extend o ve r twO academic semesters. It shall

consist of study-un its fo r which not less than twenty credits shall be assig ned in the

following modules

Consumer and Organisational Buying Behaviour

Marketing Research

The Compone nts of Marketing

Media Production and Management

Specialised Marketing

Marketing Strategy .

(3) Part T wo of the Course leading to the Marketing Degree shal1 consist

of a supervised research project or a di ssertalion on an approved s ubjec t for which no t

less than six credits shall be assigned.

Part Two of the Course leading to the Marketing Education Degree

(4)

sha ll consist of two study. units in the pedagogy of marketing for whi c h not less than

three credits shall be assigned and a written dissertation on an approved subject for

which nOl: less than three credits shall be ass igned .

A catalogue of study- units and the credits assigned 10 each srudy. un it

(5)

shall be published before the start of every semester. Some study-units may be indicated

as compulsory and others as optional. The study-units may involve s upervised practical

work. This practical work shall be cOfisidered as an esse ntial component orille Co urse

for whic h c redits shall be assigned.

Continuous aSSC5smcnt

( I) Candidates shall be assessed in the study- units covered in accordance

with the c riteria establi shed by the Faculty Board.

(2)

The following grades s hall be used in the ass ig nment of credits: A, B,

C. D, and F, in desce nd ing order of me rit, with F indicating failure .

(3) A candidate w ho fails in a credit may be allowed 10 be re-assessed

once. In the case of re-assessme nt the maximum g rade a candidate can obtain shall be

D.

Attendance

A st udent woo, after due wa rning g ive n in writ ing , persistentl y fails to atte nd

lectures and/or tutorials or o therwise does not carry o ut his acade mic duties without

justificatio n may be debarred by Senate, fo llowing a recomme ndation by the Faculty

Board, from sitting fo r a n y or all o f the e xa m inat ions .

Examinations

9 . (I ) At the e nd o f Pan One of the Course and afte r ob!:aining a minimum o f

twenty cred its a candidate shaU be required to sit for the Final Writte n Exam ina tion .

(2) The Final Written E xamination shall consist offour papers ,oneofwhich

may be a ' take- home' ty pe paper.

(3) In orde r 10 sati sfy the Final Writte n Examinatio n requireme nts the

candidate mu st obtain a pass grade in all the four papers.

(4) Candidates who fail in only one paper of the Final Written Examination

shall be alklwed to sit for a Supplementary Exami nation in that paper on a date 10 be

decided by the Facu lty Boord. Candidates who fail in not more than three papers oh he

Final Wrillen Examination may be allowe d by the Facult y Boa rd to sit fo r a

SuppJemenUll')' Examination of the whole fina l Written Examination on a date, being

not later than six months after the pu blication of the res ults, to be decided by the

Faculty Board . Candidates may re -s h lhe Final Wrinen Examination only once and the

maximu m grade obtained in the re-sit exami nation shalt be D.

PI'O JectIDisscrtation

(I) During Part Two of the Course candidates reading for the Marketing

Degree shall be required tocomplcte a research project ora disscnation with a marteting

focus .

Candidates reading for the Marteti ng &:location Degree sh.all be required

(2)

to complete a dissenation which must have either an education or marketing focus.

Thoscchoosing one area shall be required to show the linkages with, and the implicatiOns

fOl', too arher area.

(3) A supervisor shall be appointed by the Faculty Board for every project

or dissen atio n. The supervisor shall require the candidate to repon 10 hi m as often as

he deems necessary and shall reponto the Boam of Studies and subsequently 10 the

Faculty Board a candidate whose progress he co nsiders un satisfactory.

(4) Candidates reading for the Marteting Degree must submit the proposed

title and outline o f the project Of disscT1ation for approval by the Faculty Board not

later than the end of the seve nth month of the Course.

(5) Candidates reading for the Marketing Education Degree must submit

the title and outline of the dissenation fQr approval by the Faculty Board nm late r than

{he end of lhe ninth month of the Course.

(6) 1be project or the dissertation must satisfy the Fac ulty Board as regards

format and prese ntation.

(7) Tbe project or di ssertatioll to be submitted according to paragraph (4)

of this regulation must be 15.000 to 20.000 words in lellgth (excluding hcadillgs, tablcs,

references, and appendices). The disscnalion to be submitted under paragraph (5) of

this regulat ion must be 10.000 to 15.000 words in length (excluding headi ngs , tables,

references, and appendices). The Faculty Board may extend the length of the project

or di ssertation on the recommendation of the supervisor.

(8) The project or the d isse rtat ion must be submitted in its fi nal fonn not

la tertllan the twelfth month from thecommencemcn t of tile Course unless an extension

is granted by the Faculty Board .

A 1';\'0 I"(ICl~ examination on tnc project Of the dissertat ion may also be

(9)

he ld .

( 10)

Failure in the project or disscnation may require re-submission or

co nstitute all outri ght fai lure depcoding o n the c x[e nt of the fa ilu re. The decision in

this regard sha ll be take" by the Faculty Board o n the recomme nd at io n oflhe Board of

Studi es.

"' inal grading

The final g rad ing fo r the Malitcting Degree shall be based o n

11 .

( 1)

the study- uni ts - 40 per cenl

(8)

the Final Wo nc n Examination - 30 pe r ce nt

(b)

(a)

the projectld issett31ion - 30 per cent

The firl31 grading for the M .A. in Marketing Educa tion degree shal l

(2)

be based on

(3) the slUdy- unils - SO per cent

(b)

the Fi na l Wri nen Examinat ion - 30 per ce nt

(a)

the proj ect/di ssertation - 20 per cent

(3) The names o f the cand idates who have passed the Degree shall be

publ ished in al plmbelical order in two categories

Passed wi th Distinc tion

Passed.

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