Requirements for Indicating Prices of Goods and Services and Announcing Price Reductions of Goods

(1) The regulation applies to the indication of the price of goods offered or sold and of the service provided to the consumer, unless otherwise regulated by other legislation.

(2) The regulation does not apply to the indication of the price of immovable property offered or sold to the consumer.

(1) When offering and selling goods to the consumer, the trader must inform the consumer about the selling price and the unit price of the goods, unless otherwise provided concerning the provision of information on the unit price in the regulation.

(2) The selling price and the unit price of the goods are indicated in the official currency of the Republic of Estonia.

(3) Selling price means the final price to be paid by the consumer for a unit of goods or a quantity of goods. The final price includes value added tax and other taxes related to the sale of goods.

(4) Where a deposit is assigned to a packaging of goods under the Packaging Act, the selling price of the goods in such a packaging is indicated in two parts, indicating separately the price of a unit of the goods and the amount of the deposit on the packaging to be added thereto.

(5) Unit price means the final price for one kilogram, one litre, one metre, one square metre, one cubic metre or one other unit of goods which is widely and customarily used in the marketing of the goods. Unit price may also be the price per piece if the goods are not measured in the units specified above. Unit price includes value added tax and other taxes related to the sale of goods, excluding the deposit on the packaging of goods.

(6) In the case of pre-packaged goods, the unit price of the goods is also indicated together with the selling price of the goods.

(7) Where non-prepackaged goods sold in bulk are sold by quantity, volume or measure and the goods are measured or weighed in the presence of the consumer as the consumer wishes, the unit price is indicated before the goods are measured or weighed. The selling price is indicated after measuring.

(8) Where goods are offered at a lower price than usual during a specified period of time, it is not necessary to indicate a new selling price and unit price for each item if there is clear information at the point of sale about the goods offered and sold at a lower price and the amount of the price reduction.

(1) The selling price and the unit price of goods is indicated in writing in a clearly legible manner, in a layout, typeface and size such as to make them noticeable and unambiguous to the consumer.

(2) The selling price and the unit price of goods is indicated for each item of goods offered at the point of sale or on the website and for each item of goods displayed in the window of the point of sale where the item is not part of the design of the window and can be removed from the window and sold to the consumer.

(3) The selling price and the unit price must be

1) indicated on the goods, on their sales packaging or on a label attached to the goods; or

2) displayed in immediate proximity of the goods; or

3) indicated in the price list displayed in immediate proximity of the goods, if, taking into account the nature of the goods or the manner in which the goods are stored at the point of sale, the price cannot be indicated in the manner specified in clause 1 or 2 of this subsection.

(4) The unit price must be distinguishable from the selling price such that the consumer does not have doubts about the size of the product or its packaging.

(5) Where goods are offered and sold on the basis of a sample or catalogue, the selling price and the unit price must be indicated in immediate proximity of the sample or in the catalogue.

(6) Where an advertisement addressed to consumers contains information about the selling price of goods, the advertisement must also indicate the unit price of the goods, unless otherwise provided concerning the unit price in the regulation.

(1) The purpose of the indication of the unit price is to enable the consumer to compare the prices of goods in different sizes of packaging.

(2) The unit price of pre-packaged goods is calculated on the basis of the net quantity indicated on the sales packaging of the goods.

(3) Where sales packaging contains a solid food in a liquid medium, the unit price is calculated on the basis of the net weight of the solid food.

(4) In the case of bakery and confectionery products sold in bulk without pre-packaging, the unit price is calculated on the basis of the average weight of the product.

(1) The unit price need not be indicated in the case of

1) goods, where the unit price equals the selling price;

2) goods offered in connection with the provision of a service;

3) antiques and works of art;

4) goods offered at auction;

5) goods offered and sold as a set, where the sales packaging contains different items;

6) goods offered and sold at a reduced price on the ground that the goods are defective or that the ‘best before’ date of their minimum durability has expired;

7) pre-packaged goods of the same volume or weight, offered and sold through a kiosk, vending machine or a point of sale in street trading.

(2) Indication of the unit price is not required in the case of the following food products

1) early fresh vegetables or greens sold in a pot;

2) chocolate or marzipan figure, surprise egg, lollipop, mouth freshener and chewing gum.

(3) Indication of the unit price is not required in the case of the following non-food products

1) goods sold as a single unit which cannot be subdivided without altering the quality or characteristics of the goods or which do not require the indication of weight, volume or length, other than the goods specified in subsection 4 of this section;

2) pre-packaged goods offered and sold only with a quantity of less than 50 millilitres or a weight of less than 50 grams.

(4) The unit price is indicated as the price per piece of goods in the sales packaging for the following goods

1) napkins of paper, handkerchiefs of paper;

2) nappies of paper;

3) sanitary towels, panty liners and tampons.

(1) The prior price specified in subsection 61 of § 7 of the Consumer Protection Act is the lowest price applied to the goods for at least 30 days before the price reduction.

(2) In the case of a reduction in the price of goods offered for less than 30 days, the prior price is the lowest price applied to the goods for at least seven days before the price reduction.

(3) Subsections 1 and 2 do not apply to goods which, by reason of their nature or the level of processing, age or perish quickly and are presumed to become unsellable before 30 days have elapsed from placing the goods on offer. In the announcement of reduction in the price of quickly perishable or ageing goods, the initial non-reduced selling price of the goods is indicated as the prior price.

(4) Where the price of goods is reduced progressively, the prior price for each reduction is the prior price applied before the first price reduction specified in subsection 1 or 2.

(5) The prior price applied during the period preceding the reduction in the price of the goods is not to be considered to be the price of a client offering, the reduced price due to the deterioration in the characteristics of the goods or the price linked to quantitative concessions for several items of the same goods.

[RT I, 26.04.2022, 2 – entry into force 28.05.2022]

(1) When offering a service, the trader informs the consumer of the final price to be paid for the service, including both value added tax and other taxes. Where the final price of a service cannot be determined in advance, the trader informs the consumer of the components of the price of the service, the rate on the basis of which the price is calculated or another basis for calculating the price such that the consumer is able to calculate the final price of the service with sufficient accuracy.

(2) The components of the price of the service, the rate and the final price are indicated in the official currency of the Republic of Estonia.

(1) When a service is offered, the price list of the services offered or another document describing the basis for calculating the price of the service must be displayed at the place where the service is provided or at the trader's place of business, as well as on the trader's website, in such a way as to be noticeable to the consumer.

(2) Where, because of the large number of services offered or for any other such reason, it is impractical to indicate in the price list all the prices or the basis on which they are calculated, it is sufficient to indicate more general prices or the bases for their calculation. In such a case, the consumer must also have access to an exhaustive list of the prices or of the bases on which they are calculated and the relevant information must be included in the price list displayed.

(3) The price list displayed at the place of business of a trader must, as far as possible, also be accessible to the consumer outside the place of business. The price list of food and drinks offered in a catering establishment is indicated in the proximity of the main entrance of the establishment.

The regulation enters into force on 1 March 2016.