Legislator Case Law & Legislation
BS-6614/2024-SHR ECLI:DK:SHR:2026:BS0000000067 AI generated

Court dismissed claim alleging marketing law violation due to lack of evidence proving misleading conduct.

Case Number BS-6614/2024-SHR
Court / Authority
Jurisdiction Denmark (DK)
Decision Date
Outcome Dismissed

Legislator summary

AI generated

The court dismissed the plaintiff's claim alleging that the defendants violated the Marketing Act by making misleading statements. The plaintiff argued that specific advertising materials created a false impression regarding product benefits, while the defendants contended their communications were factually accurate and compliant with legal standards. The court ruled that the plaintiff failed to provide sufficient evidence to substantiate the alleged misleading nature of the advertisements, thereby meeting the burden of proof required for such a violation.

Legislator headnote

AI generated

Marketing Act; Unfair Competition Act: A claim for damages based on alleged violations of the Marketing Act is dismissed where the plaintiff fails to provide sufficient evidence proving that the defendant's conduct was misleading or deceptive in a manner capable of affecting the consumer's decision.

Keywords

AI generated
Marketing Act violation misleading advertising burden of proof consumer protection unfair competition evidence standard plaintiff's claim

Cited Legislation

AI generated
Marketing Act
Unfair Competition Act
AI generated

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Full text

Sag om, hvorvidt de sagsøgte har handlet i strid med markedsføringsloven

[DOKUMENT] Afgørelse (1 sider) Orientering fra Domsdatabasen: Højesteret har afsagt kendelse i et kæremål til denne sag. Højesterets kendelse kan læses uden forudgående læsning af underliggende afgørelser. De underliggende afgørelser i kæremålet er af den årsag ikke offentliggjort i Domsdatabasen.